PICOS is short name for Picture of Success.
The Picture of Success is what HEINEKEN expects to see in every outlet every day covering both permanent as well as promotional brand activations.
A Picture of Success contains focus products and touch points and is an actionable outlet standard for everyone who interacts with the customer.
We should always aim to leave every outlet better executed than when we went in.
This application will allow you to track your execution and success in implementation of Picture of Success.